As the primary method of competitive differentiation between most brands today, customer experience is as important as ever to the enterprise. While most companies claim that customers and their needs drive decisions and priority within their organizations, taking action on those priorities and measuring their results forms the foundation of Meaningful Measurement of the Customer Experience, Second Edition, the latest book by Greg Kihlström.

Greg Kihlström was featured on an episode of CX Pulse check with host Jeannie Walters. They debate the nuances of real-time digital guidance and its potential to revolutionize customer autonomy and behavior across their preferred channels.

Greg was featured on this podcast that features successful leaders who inspire and influence others.

Greg is a contributor to MarTech and has contributed several multi-part articles and other features to the publication. MarTech recently wrote a profile of Greg and his career journey.

Thinkers360, the world’s premier thought leadership ecosystem announced its list of their Top 50 Global Thought Leaders in Marketing for 2024, and named Greg Kihlström as the #1 top-ranking marketing expert. The list includes leaders from around the world that share their marketing expertise through writing, speaking, creation of educational content, entrepreneurship and other mediums.

CXO Outlook interviewed Greg Kihlstrom on helping F1000 brands make better MarTech, AI adoption & MOps decisions

CMSWire Contributor Greg Kihlstrom catches up with CMSWire Managing Editor Dom Nicastro about his new book, "Priority is Action: 7 Principles for better strategies, decisions, and outcomes

The interview explores Kihlström’s “House of the Customer” concept, offering a structured approach to analyzing and improving customer experience. Addressing the challenges faced by F1000 brands, Kihlström discusses the complexities of large organizations and the importance of change management.

A new book by Greg Kihlström discusses follow-through on key priorities as the competitive differentiator between leading and lagging businesses. What do our words truly mean, whether they are posted on a website, spoken on a shareholder call, projected on a wall in an internal meeting or shared with a customer?

Thinkers360, the premier listing of global business thought leaders, just named Greg Kihlström to their list of Top 50 Global Thought Leaders on Marketing in 2024.

Our priorities are what we do not what we say we’d like to do. This premise forms the foundation of Priority is Action: 7 Principles for Better Strategies, Decisions, and Outcomes by Greg Kihlström.

Greg Kihlström was recently featured in an article from Sifted (part of Financial Times) on building a contact center using artificial intelligence.

The Agile Brand Guide: Customer Journey Orchestration was featured in Martechcube in a feature about its release.

The Agile Brand with Greg Kihlström podcast made the Thinkers360 list of Top podcasts to listen to in 2024.

We’re thrilled to share that The Agile Brand with Greg Kihlström was named one of the Top Marketing Podcasts for 2024 by Podcast Tonight.

Two books in The Agile Brand Guide series by Greg Kihlström were featured in Thinkers360’s “50 Books to Read in 2024” list. This listed The Agile Brand Guide: Marketing, Measurement, & Analytics, and The Agile Brand Guide: Generative AI. You can learn more about these books on The Agile Brand Guide website.

From YouTube: On this episode of Time Out, we talked to Greg Kihlström - entrepreneur, best selling author, keynote speaker and Principal of the Agile Brand. Kihlström advises Fortune 1000 brands on marketing technology and digital transformation initiatives.

Patreon and its companion website Podcast Tonight featured a review of The Agile Brand with Greg Kihlström, and we’ve included a few excerpts below.

Greg Kihlström was named as the #2 global thought leader on CX according to Thinkers360. He has continued to rank as one of the top thought leaders in customer experience for the 2nd year in a row now according to this reputable aggregator of thought leaders on a variety of topics.

Greg Kihlström was featured on The Agile Transformation podcast where he talked about continuous improvement of AI and the customer experience.