The third principle of priorities that I explore in my book, Priority is Action is that, busy as we always are, there is always time to do the right thing. It takes time to keep doing the wrong things, after all, and we owe it to ourselves, our team members, our customers, and our company to do the right thing.

This article was written by Greg Kihlström for Forbes Agency Council. Building agility into your team’s approaches can help your organization adapt to fast-changing conditions from within or even external ones. A key part of this that has benefited many of my consulting clients over the years is prioritizing a continuous improvement culture.

As artificial intelligence grows in importance, it reinforces the idea that organizations must prioritize access, visibility, and action with data. It drives decision-making, informs strategies, and helps businesses better understand their customers.

This article was written by Greg Kihlström for MarTech. Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to boost efficiency, gather valuable insights and enhance marketing outcomes with less effort.

The second principle of priorities that I explore in my book, Priority is Action is that if everything is a priority, then nothing is truly a priority. You have to make decisions, and often tough ones. But if you can assess which decisions need to be made (and when), the payoff is worth it. Let’s explore this some more

This article was written by Greg Kihlström for CMSWire. A key issue arises from not connecting the dots between automating employee tasks and its ultimate impact on customer satisfaction.

Chatbots are a significant part of the future of content consumption. The use of AI technology, specifically chatbots like ChatGPT, has the potential to revolutionize the way users interact with and consume content. By providing a more personalized and interactive experience, chatbots can enhance user engagement and drive better results for media publishers and marketers.

The second principle of priorities that I explore in my book, Priority is Action is that if everything is a priority, then nothing is truly a priority. You have to make decisions, and often tough ones. But if you can assess which decisions need to be made (and when), the payoff is worth it. Let’s explore this some more

The centrality of Customer Lifetime Value (CLV) in shaping the trajectory of modern businesses cannot be overstated. A beacon guiding strategic decisions, CLV embodies the essence of sustainable growth, profitability, and customer-centricity. Incorporating CLV into an organization's Key Performance Indicators (KPIs) is not merely a strategic maneuver; it's a profound acknowledgment of the long-term value and significance of each customer relationship.

This article was written for CustomerThink by Greg Kihlström. Agility has become a cornerstone for success in the enterprise and a culture of agility within marketing and customer experience teams can significantly enhance an organization’s ability to adapt to market changes, meet customer needs more effectively, and foster continuous improvement and innovation.

AI enables faster data analysis, revolutionizing the way businesses make decisions and drive marketing campaigns. In the podcast transcript, the speaker discusses how AI plays a crucial role in analyzing vast amounts of data quickly and efficiently. With the increasing volume of data available to businesses, the ability to extract actionable insights in a timely manner has become a competitive advantage.

This article was written by Greg Kihlström for Forbes Agency Council. It takes a lot to compete for first-time customers in overcrowded marketplaces, and doing so based solely on price or even product quality is increasingly difficult. Instead, brands are increasingly focused on building lifetime loyal customers who become return buyers, as well as vocal advocates to their friends and colleagues.

The first principle of priorities that I explore in my book, Priority is Action is that everything can’t be the most important thing. Part of embracing this means learning to let go, which we explored in the last article. Additionally, it is important for leaders to lead by priority. So let’s explore that some.

This article was written by Greg Kihlström for MarTech. As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI.

Personalization enhances marketing effectiveness by creating a more personalized and tailored experience for customers. This is especially important in the B2B space, where sales and marketing need to work together to effectively reach and engage potential buyers.

It's a cliché, but knowledge is power—and that's certainly the case when it comes to your customers and your ability to understand what they want, as well as when, how, and where they want it.

This article was written by Greg Kihlström for CustomerThink. Despite living in an era data is heralded as the new currency, a counterintuitive movement is gaining momentum among forward-thinking marketers and CX professionals: data minimization.

Contextual personalization in physical retail refers to the practice of tailoring the shopping experience to individual customers based on their specific context or situation. This approach takes into account various factors such as location, time, weather, and customer preferences to deliver personalized and relevant content or offers.

This article was written for CMSWire by Greg Kihlström. With competitive pressures mounting and customer expectations continually rising, organizations are under constant pressure to provide personalized and seamless experiences to their customers across various touchpoints.

Customer lifetime value (CLV) is a crucial metric for businesses to understand and prioritize. It refers to the total revenue a customer is expected to generate over the course of their relationship with a brand.